Ethical issues in marketing

WHAT IS ETHICS IN MARKETING?

Ethics is a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization...

ISSUES ARE -

Ethical- 

 Emerging Ethical Problems in Market Research

Some ethical problems in market research are the invasion of privacy and stereotyping

·        Grouping the Market Audience

·        Ethics in Advertising and Promotion

·        Delivery Channel

·        Deceptive Marketing Policies and Ethics

·        Anti-Competitive Practices

·        Pricing Ethics

     Unethical-

• Lead Selling/Buying or Incentivized Referral
• Misrepresentation of Services
• Misleading Information
• Inappropriate Use of Clients for Promotional Purposes
• Ignorance of Third-Party Consultant Practices / Plausible Deniability

Ethical Marketing Example: Farmer Direct Co-op

Ever watch one of those food documentaries on Netflix about industrialized agriculture? If so, you’ll already know that farming is not only one of the hardest jobs in North America, but that it’s also one of the most unethical industries. From corporate strong-arming of family-owned farms by huge corporations to the abject cruelty and misery inflicted on livestock, farming is a far cry from the bucolic, pastoral scenes presented to us on the packaging of many foods in our local supermarkets

That’s what makes central Canada Farmer direct co-ep so exciting. An entirely worker-owned cooperative, Farmer Direct is farming with a mission. The cooperative’s network of more than 60 privately owned and operated farms across southern Alberta, Manitoba

How Does Farmer Direct Use Ethical Marketing?

Like all of the examples above, ethical marketing lies at the heart of Farmer Direct’s operations. In addition to its vibrant, active social media presence (through which Farmer Direct offers a range of healthy eating tips, recipes, and other fun content), Farmer Direct maintains a lively blog and newsletter, both of which serve as further opportunities to help people make better decisions about their food and live a more conscientious lifestyle as consumers.

Perhaps a little unusually for an agricultural organization, Farmer Direct also maintains a surprisingly good Pinterest profile, which is always great to see alongside the mainstays of Facebook and Twitter. and Saskatchewan is firmly committed to truly sustainable agriculture and responsible environmental stewardship. The co-op is affiliated with several organizations with a focus on sustainable farming, including the Cornucopia Institute and the Fair World Project.

Farmer Direct’s mission may be a little more challenging than that of the other companies featured in this post. Not because they’re not trying to sell something (they are), or because there’s no demand for organic, authentically grown produce (there is), but because they want to change the way people think about food and where our food comes from. This is a much longer-term goal, and a really ambitious one, too. Industrialized agriculture has transformed the way we eat - and not in a good way.